Guest blogging is and will remain the best avenue to promote your site. However, because of Google’s Hummingbird, die-hard black hat SEO companies have taken to soliciting site owners to post articles on their blog in exchange for low quality links.
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” ~ The decay and fall of guest blogging for SEO
Matt explains at the end of the article that he is not speaking about multi-author blog or about sites that adhere to Google’s policies. He is referring to companies with an over aggressive approach to marketing their brand. Now there is nothing wrong with being aggressive or putting your best foot forward – passionately; however, when your goals begin to infringe on the quality and production of another, and cause that site to lose its credibility. In the end, nobody wins.
What are the benefits for guest blogging?
African Americans are establishing a businesses online at an accelerating rate. This is the perfect opportunity for black business owners to come together and network their services to one another. Even though our customer base embrace all nations, it is important that blacks establish a strong support system for one another.
That support system will also provide the following:
- A great way to drive traffic and readership to your site or blog
- An outstanding opportunity to build your reputation and influence in your target market
- An excellent way to build “merit-based” links from relevant sites
Matt Cutts also agrees that guest blogging does have its benefits. “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future.“
What are the best practices for accepting a guest author?
Before the Internet, print advertisements, TV, radio and mail-outs served as critical marketing platforms between a company and its customer base. African Americans can now use the Internet as another standard communications channel. Digital devices such as iPhones, tablets have revolutionized the way black business owners can speak with their customers. Entrepreneurs are finding their niche and exploiting many possibilities online.
The billionaires that make up the Forbes 400 list have as much wealth as the entire African American population of the U.S. Bob Lord call it “Dr. Kings’ Nightmare”. The only African American to make the list is Oprah Winfrey. The average net worth of the Forbes 400 richest rose $800 million to a record $5 billion in the last year.” ~ Money
Even though the Forbes articles is not the focus of this article,black business owners can increase their wealth by making an investment into their own community. Keep in mind that the black community has the strongest spending power. It will be through the power of Internet marketing that African Americans can network with one another to increase their wealth potential.
A few important tips for effective articles:
How to Find Opportunities
African Americans as well as other minority groups have always made significant contributions to society. Yet it is amazing that a few dominate the wealth in America. Black business owners can broaden their client base by providing rich content for other blogs to build “merit-based” links, links that will benefit their brand by increasing the sites credibility. You are looking for blogs that fit the following criteria:
- The content focuses on your target market.
- The audience of the blog community is interested in your industry.
- The blog has engaged readership, meaning readers share your content.
- The blog owner is active on social media.
Establish Yourself First
Before jumping off into the big leagues, it would be wise to start out small and get a feel for your target markets social pulse. Not all blog communities are alike. There is a rhythm, an atmosphere for each community. “Writing for an audience that has a readership of 50k or 100k sounds exciting, but it can be disastrous if you’re not prepared…”
Building your brand takes time and patience. You will need to develop your voice, your sales pitch. Especially if you’re new to Internet marketing and unfamiliar with optimizing your articles to reach your target audience. It will take time applying the best practices for building quality links that has merit. So be patient and work consistently.
Focus on Quality Content
To provide quality articles is to be authentic. People want to know. It is not just about selling a pretty website, or focusing on buying links that are poor in quality. It is about building relationships. Google’s Hummingbird uses social media signals of visitors who share your content as a sign that the site is valuable. The days of “spinning” articles is over.
These are only a few of the methods necessary for promoting your business via guest blogging. Google and website owners are getting feed-up with companies trying to manipulate the search engines to get rich quick. SEO is dead for guest blogging if practitioners insist on using the science to abuse site traffic. Stop trying to cheat your way to the top and earn it.
Resources and for further reading: