Technically speaking, blog is the abbreviated form of web log. In the most elementary of terms, a blog and blogging is a creation of an online journal.
These basic, technical and elementary, definitions of a blog and blogging really no longer due blogs and blogging justice. In this day and age, blogs and blogging have become a major means of communication.
For example, blogs have started to have a major influence on politics in many countries around the world. Indeed, it is not safe to say that blogging efforts and activities have played a role in the outcome of elections and or political discussions in any number of countries around the world.
Additionally, the entertainment industry has become captivated by blogs and blogging. Not only are opinions, information and updates available about celebrities through the blogging process, but many public figures are now maintaining their own blogs.
Blogs are resources for information and news. Significant (and not so significant) news stories are developed and analyzed in detail through blogs and blogging. Major news organizations and many, many local news outlets now supplement their coverage and reporting through their own blogging efforts.
Perhaps the last segment to come to the "blogging party" is business. In more recent times, businesses of all types have come to learn the benefits that can be derived for their enterprises through blogging.
This ebook has been prepared to provide you with a definitive overview of how blogging can be instrumental in enhancing the operations, revenue and profits associated with your business enterprise, particularly for your Internet based business operation.